A well-built brand is made up of way more than just a great logo. In this four-part series we will look at the essentials of developing a well-received brand from a modern consumer’s perspective. Each class has been developed to be taken individually; However, to fully understand the foundational process necessary to build a responsive brand, it’s suggested that all 4 classes are taken in sequence.
Classes are a mix of lecture style and hands on to maximize learning potential and ability to implement on your own, immediately after each training session.
PLEASE NOTE: Bring Your Own Lunch. Classes can be taken individually, or as an entire series for a 10% discount. Classes are: $10 for Chamber Members and $20 for Non-Members
January 24th. Part 1: The Brand Refresher Course
Understanding how your brand is situated in the market place is vital to consumer perceptions of your brand. In this class we will establish what your brand represents through the look, sound and feel that is being projected. Then, we will learn to make appropriate adjustments based on any gaps in your current representation.
January 31st Part 2: Defining Your Unique Selling Position
Understanding how to engage with your target audience is vital to the health of your brands communication style. In this class we will establish how to communicate with your ideal audience and then define your unique selling point to a very specific audience.
February 7th Part 3: The Style Guide Development Process
Determining the visual confines to work within is vital to establishing a consistent brand presence both on and offline. In this class we will establish the tools necessary to build a strong brand that accompanies marketing and advertising efforts that are both clear and effective.
February 14th Part 4: Creating Consistent Communication
One of the strongest components behind building a reputable brand presence is to ensure everything you put out consistently represents your brand promise. In this class we will learn how to establish a consistent content creation process that keeps your brand top of mind of your ideal market.